ET was there as Bono, Mariah Carey, Rihanna, Adam Lambert and many more music stars stepped out in New York on Tuesday night for the launch of VEVO, a new online music-video and entertainment service.
We also dished with Ciara, Ricky Martin, John Legend and Sheryl Crow. Keep watching the video for more!
VEVO — the new music video and entertainment service created by Universal Music Group, in partnership with Sony Music Entertainment, EMI Music and Google/YouTube — will be a global provider and distributor of professionally produced music videos, original Web series, artist-generated videos, merchandise and live concerts.
Some photos are available as well, click on the photo below to get re-directed.

some more photos from LIFE.com:

by AccessHollywood (with and without sound!)
by ET
A little mention about Adam Lambert at VEVO at the Finnish website: (thanks to @ailaah

Adam about the AMAs kiss on VEVO:
Adam about EMINEM’s lyrics:
Oh My Bono!
by CNN
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#1 by Monica - December 9th, 2009 at 13:09
I’m sorry to say this but Adam Lambert is copying Bill Kaulitz too much!.
Just look:
Bill Kaulitz (Nov.5,2009 EMAs) and Adam Lambert (Dec.8,2009 Vevo Launch Party).
http://4.bp.blogspot.com/_raPp2VA0FbM/Sx_hPTURYAI/AAAAAAAACXk/SXBoCzLY7Yg/s1600-h/1.png
#2 by Merel - August 18th, 2010 at 15:06
Why the freak is everybody comparing them the whole time?
I mean like, they’ve got the same style, so what. Get over it.
If I wear the same jeans at school as a friend nobody freaks out, but if Adam wears the same jeans as Bill everybody is like: “OMG he’s copying him!” ><
#3 by Paving Slabs · - November 4th, 2010 at 02:11
Sony Music is got to be the leader in the music industry, they got PSP, music records and movie productions _
#4 by Capricorn Horoscope - December 2nd, 2010 at 13:16
music videos are nice because you have music and sort of a small movie describing the music *-~
#5 by Inflatable Bed - December 3rd, 2010 at 00:22
sony music would be the biggest company in entertainment from what i see in the future. they have a good business plan ‘,~
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